12/18/2023 0 Comments Duckduckgo or brave![]() Notably, last year, Twitter stopped sending users to AMP pages when they clicked on links on the platform, instead redirecting them to the native or mobile versions of those pages.ĪMP was also a point of discussion in a 2020 anticompetitive lawsuit with the plaintiff arguing the tech makes it harder for publishers to participate in ad auctions on non-Google platforms. In the past few years, publishers have started moving away from AMP. ![]() Over the years, AMP has faced a lot of criticism, including concerns over Google tightening its dominance over the web and reduced ad revenue for the original publisher as it didn’t allow customized ad units, sponsorships, or pop-up ads. ![]() While Google had said an open-source group is in control of the standard, it was always touted as the standard to compete against Facebook’s Instant Articles and Apple News.
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